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CultureNew York Fashion Week leans into revival of American heritage brands

New York Fashion Week opens next week with a lineup of American heritage brands that have succeeded in attracting younger Gen Z shoppers, even as the broader global luxury sector struggles.

New York Fashion WeekAmerican brandsGen Zluxury sector

RReuters★★☆☆☆2026-09-03 18:50Original

New York Fashion Week leans into revival of American heritage brands
New York Fashion Week leans into revival of American heritage brandsCulture