CultureCold-water cup noodles? BBC tries Japan’s viral snack

BBC Tokyo correspondent Kurumi Mori samples Japan’s latest food trend: instant noodles prepared with cold water. The product sold out after going viral online and is marketed as a cooling summer snack, prompting the BBC to test whether it delivers on that promise.

Japancup noodlesfood trend

BBBC News★☆☆☆☆2026-09-01 22:02Original