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TechFTC alleges Amazon made $20 billion by rigging ad auctions

The FTC and 22 states sued Amazon, alleging that since 2019 it secretly manipulated ad auctions and systematically overcharged about 1.2 million advertising customers. The agency says Amazon replaced actual auction results with higher prices to boost profits on Sponsored Products, Sponsored Brands, and Sponsored Display ads.

Amazonad auctionsFTCantitrust lawsuit

AArs Technica★★★★☆2026-09-01 17:51Original

FTC alleges Amazon made $20 billion by rigging ad auctions
FTC alleges Amazon made $20 billion by rigging ad auctionsTech