CultureAtari’s tarnished brand is being rebuilt around its classic games
As video games increasingly become a digital-first hobby, the people keeping the Atari name alive are returning to its roots by offering new versions of its 1980s classics. New leadership says it effectively “burned it down” to rebuild the brand.
CCBC News★★☆☆☆2026-09-01 17:40Original
Atari’s tarnished brand is being rebuilt around its classic games