SocietyRussia’s new ad campaign uses teen slang to urge teens to reject arson and sabotage jobs
Public service ads in St. Petersburg use portraits of smiling teenagers and slangy captions to discourage arson and sabotage. They promote Vykhod31, a project launched under the government’s Obyasnyaem.rf initiative in response to efforts to recruit young Russians for arson, bombings, and other terrorist acts.
Russia’s new ad campaign uses teen slang to urge teens to reject arson and sabotage jobs