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EconomyForget Starbucks coffee: Gen Z is choosing cold drinks

Young consumers are increasingly choosing customizable cold beverages over traditional hot coffee. Starbucks says three out of every four drinks it sells are now cold, while analysts describe the category as central to the company’s recovery from a sales slump and its return-to-profit strategy.

StarbucksGen Zcold drinksconsumer trends

BBBC Chinese★★☆☆☆2026-09-01 01:19Original

Forget Starbucks coffee: Gen Z is choosing cold drinks
Forget Starbucks coffee: Gen Z is choosing cold drinksEconomy