CultureChina’s short-drama producers flood the market with cheap bets and let audiences pick the winners
Chinese short-drama producers are flooding the market with low-cost projects and relying on audiences to determine which ones succeed. The model offers an alternative to traditional entertainment, but rising distribution costs and audience-retention challenges are putting pressure on the industry.
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CNBC★★☆☆☆2026-08-26 06:54Original
China’s short-drama producers flood the market with cheap bets and let audiences pick the winners
Culture