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EconomyLego sales rise as World Cup and Formula 1 products attract new customers

Danish toy brand Lego said on Tuesday that sales jumped 21% in the first half, helped by soccer World Cup and Formula 1 sets that brought in new customers.

Legosales growthWorld CupFormula 1

RReuters★★☆☆☆2026-08-25 12:05Original

Lego sales rise as World Cup and Formula 1 products attract new customers
Lego sales rise as World Cup and Formula 1 products attract new customersEconomy