EconomyCounty-level markets drive robust growth in China’s retail sector
A NielsenIQ report says county-level markets have become a key engine of China’s retail expansion, with sales approaching 20 trillion yuan. They account for 43% of national FMCG sales and 67% of durable-goods sales. Premium categories rose 16% and omnichannel sales increased 12.5% year on year, while nine government agencies introduced 18 measures to boost county consumption.
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China News Service★★★☆☆2026-08-25 08:27Original
County-level markets drive robust growth in China’s retail sector