CultureThree years on, Zibo barbecue craze continues to draw international visitors
The online buzz around Zibo’s barbecue has cooled, but visitor numbers at the city’s popular Bajor Market remain steady. International arrivals have grown notably since 2024, while restaurants are adding cultural performances and other experiences to turn short-lived online attention into lasting tourism.
Three years on, Zibo barbecue craze continues to draw international visitors
