EconomyRisk psychology: Take £50,000 for sure or gamble on a 50% chance of £1 million?
A YouGov survey of 4,600 British adults found that just over one in five would gamble on a 50% chance of winning £1 million, while 82% of women and 63% of men preferred taking £50,000 for certain. BBC economics editor Faisal Islam says probability alone cannot explain the choice: diminishing marginal utility, prospect theory and loss aversion also shape how people weigh risk and reward.
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BBC Chinese★★☆☆☆2026-08-23 00:12Original
Risk psychology: Take £50,000 for sure or gamble on a 50% chance of £1 million?
Economy