CultureChina’s summer box office surges as films drive consumer spending
China’s 2026 summer movie season is setting box-office and attendance records. Total year-to-date revenue, including presales, has topped 26.5 billion yuan, while the summer season has attracted more than 290 million moviegoers. The boom is also boosting tourism, retail and dining, as cinemas add food, games, virtual reality and live performances.
China’s summer box office surges as films drive consumer spending
Culture