TechMajor YouTube creators face backlash over AI promotion

Filmmaking creators Matti Haapoja and Sam “Kold” Kolder posted enthusiastic demonstrations of Higgsfield and its Seedance 2.5 AI tools. Fans then shared what appeared to be partnership offers from PR firms representing Higgsfield and criticized the creators, whose videos were not labeled as ads. Neither creator nor Higgsfield confirmed whether the videos were paid partnerships.

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TThe Verge★★☆☆☆2026-08-21 13:37Original