EconomyChinese milk tea brands win over young consumers worldwide

Chinese modern tea brands including Mixue Ice Cream & Tea and CHAGEE are expanding rapidly overseas and attracting young consumers. Mixue now has more than 4,500 stores in 16 countries, while CHAGEE has opened over 370 stores abroad, including more than 220 in Malaysia. Localization and Chinese cultural elements have supported their growth.

Chinese tea brandsoverseas expansionyoung consumers

CChina News Service★★☆☆☆2026-08-21 02:55Original