CultureLatiao: The Spicy Chinese Snack Winning Fans Worldwide

Latiao, a chewy wheat-based snack with a distinctive sweet-and-spicy taste, is gaining an international following and is reportedly exported to more than 160 countries. Taste-test videos by overseas creators on TikTok and Instagram are helping fuel the grassroots #Chinamaxxing trend.

latiaoChinese snacksglobal popularitycultural exchange

CChina News Service★☆☆☆☆2026-08-19 08:10Original