TechNielsen is leaning more on wearables to hear what people are watching

Nielsen will begin incorporating information from watch-like wearables worn by panelists at home into its co-viewing data on August 31. The company is also updating account-sharing estimates, surveys, and a machine-learning tool to improve household demographic representation as streaming fragments viewing habits.

Nielsenwearablesviewership measurement

TThe Verge★★☆☆☆2026-08-19 19:53Original