CultureMicrodramas boom in a shrinking Hollywood as studios chase a TikTok audience
When Craig Williams opened a production facility in downtown Los Angeles two years ago, he expected the converted furniture warehouse to be rented out only occasionally for music videos, helping sustain his fledgling film business. Microdramas are now booming as studios pursue TikTok viewers.
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Reuters★★☆☆☆2026-08-18 11:45Original
Microdramas boom in a shrinking Hollywood as studios chase a TikTok audience
Culture