SocietyOnline trends fuel a new wave of inbound tourism to China
Viral trends including China Cool and Chinamaxxing are drawing more international travelers to China for immersive, firsthand experiences. International hotel bookings in Guizhou rose 84%, while inbound tourist spending has climbed nearly 73% since June. Transit visa exemptions, paperless tax refunds and AI translation are helping support the growth.
Online trends fuel a new wave of inbound tourism to China
