TechThis is Instagram’s new logo

Instagram has introduced a new wordmark, replacing the cursive typeface it has used for the past decade. The half-cursive, half-print design has drawn criticism for being less legible, while head Adam Mosseri described it as a cleaner, more modern refresh that references Instagram’s original style.

Instagramwordmarkbrand design

TThe Verge★★☆☆☆2026-08-13 15:00Original