CultureHot Take | More than candy: Why White Rabbit's iconic wrapper is going viral

A post on X has drawn widespread attention by calling the wrapper of the Chinese milk candy White Rabbit a “masterstroke of graphic design.” It has reportedly attracted about 6 million views and 260,000 likes. The reaction centers on the candy’s instantly recognizable packaging, which is spreading well beyond its product identity online.

White Rabbitcandy packagingviral post

CChina News Service★☆☆☆☆2026-08-11 10:57Original