TechPhoebe Gates Knew Phia App Took Credit for Sales It Didn’t Drive

Phia co-founders Phoebe Gates and Sophia Kianni pushed for software features at the e-commerce startup, according to internal communications and people familiar with the matter. The features attributed sales to Phia even when the company had not driven them. The account centers on the app’s sales-crediting practices and what the founders knew about those features.

Phiae-commercesales attribution

BBloomberg News★★☆☆☆2026-08-11 16:30Original