CultureFrom Uniqlo to Zara, clothing brands court Gen Z with needle and thread
Popular clothing retailers are adding in-store repair services and organizing sewing workshops to attract younger shoppers. The efforts target consumers who want to spend less while also reducing their impact on the planet. Brands from Uniqlo to Zara are using practical needle-and-thread activities to build appeal among Gen Z. The strategy links clothing care with affordability and environmental concerns.
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The Associated Press★★☆☆☆2026-08-10 14:00Original
From Uniqlo to Zara, clothing brands court Gen Z with needle and thread
Culture