CultureAs Pebble Beach Concours d’Elegance turns 75, should it embrace the supercar?
The Pebble Beach Concours d’Elegance classic car show is marking its 75th anniversary while confronting a question about its future. Should the event embrace supercars, or risk being left behind by Gen Z enthusiasts drawn to Lamborghini and Ferrari? The dilemma reflects the challenge of maintaining the show’s classic identity while appealing to a younger generation of car fans.
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Bloomberg News★☆☆☆☆2026-08-10 12:50Original
As Pebble Beach Concours d’Elegance turns 75, should it embrace the supercar?