EconomyCoffee Drinkers Pay $32 for a Single Cup and a Side of Luxury
A luxury coffee chain expanding across Manhattan is testing whether customers will pay $32 for an 8-ounce cup. The company is betting that this willingness to spend extends beyond New York to consumers in Los Angeles and Chicago. Its offering pairs a single serving of coffee with an upscale experience. The move reflects an effort to make premium coffee a luxury purchase.
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Bloomberg News★★☆☆☆2026-08-08 14:00Original
Coffee Drinkers Pay $32 for a Single Cup and a Side of Luxury
Economy