Politics‘Hi friends’: Modi’s curious campaign to win over Gen Z

Indian Prime Minister Narendra Modi is making an unusual effort to connect with the country’s Gen Z. Through late-night Instagram reels, he is presenting himself as an unlikely friend to younger Indians. The campaign reflects his attempt to reach this generation through a more informal social-media presence.

Indian politicsNarendra ModiGen Zsocial media

AAl Jazeera★★★☆☆2026-08-08 11:46Original