EconomyThe Company That Wanted to Make Exactly 10,011 Pairs of Jeans
Hiut Denim set a production limit of exactly 10,011 pairs of jeans. The cap was intended to inspire a degrowth movement in business. Before the company could promote that idea, however, it first had to grow itself. Its unusual model therefore placed expansion ahead of the principles it hoped to champion.
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Bloomberg News★☆☆☆☆2026-08-05 12:00Original
The Company That Wanted to Make Exactly 10,011 Pairs of Jeans
Economy