EconomyITV to cut costs by £30m as advertising sales fall
ITV plans £30m in temporary savings this year, including £25m from content spending. It expects advertising revenue in the fourth quarter to fall 5% to 10%, citing weaker demand amid macroeconomic uncertainty and increased digital advertising on global streaming platforms. ITV has agreed to sell its television and streaming business to Sky, a deal now under public-interest scrutiny.
TThe Guardian★★★☆☆2026-11-11 12:09Original
ITV to cut costs by £30m as advertising sales fall
Economy