EconomyHSBC spends HK$4 million a month on flagship branch to keep physical outlets relevant
As digital banking grows and traditional lenders reassess their branch networks, HSBC is using coffee, macarons and essential-oil massages to attract customers in person. It is spending HK$4 million a month on its five-storey Causeway Bay flagship, which opened on Sunday and is described by the bank as one of HSBC Hong Kong’s biggest investments in recent years.
HSBC spends HK$4 million a month on flagship branch to keep physical outlets relevant
Economy