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EconomyHSBC spends HK$4 million a month on flagship branch to keep physical outlets relevant

As digital banking grows and traditional lenders reassess their branch networks, HSBC is using coffee, macarons and essential-oil massages to attract customers in person. It is spending HK$4 million a month on its five-storey Causeway Bay flagship, which opened on Sunday and is described by the bank as one of HSBC Hong Kong’s biggest investments in recent years.

HSBCbank branchesdigital bankingCauseway Bay

SSouth China Morning Post★★☆☆☆2026-11-08 08:00Original

HSBC spends HK$4 million a month on flagship branch to keep physical outlets relevant
HSBC spends HK$4 million a month on flagship branch to keep physical outlets relevantEconomy