EconomyBritannia CEO downplays Reliance’s pricing threat in India’s biscuit market
Britannia Industries’ CEO said on Friday that Reliance Industries would have a harder time disrupting India’s biscuit market than its soft-drink category, since many products already sell for 5 to 10 rupees (5-10 U.S. cents).
Britannia CEO downplays Reliance’s pricing threat in India’s biscuit market
