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Economy‘Bullish on China’: Levi’s bets on localisation to weather retail headwinds

US apparel retailer Levi Strauss & Co says it is optimistic about China and plans more investment and store openings, citing strong growth driven by young shoppers. Though many multinationals face a difficult consumer market there, Levi’s says it is an exception and expects China to make up a much larger share of its global business.

Levi’sChina marketretaillocalisation

SSouth China Morning Post★★☆☆☆2026-11-06 00:00Original

‘Bullish on China’: Levi’s bets on localisation to weather retail headwinds
‘Bullish on China’: Levi’s bets on localisation to weather retail headwindsEconomy