TechBMW’s in-car Spider-Man ad is villain behavior

BMW is showing many owners banner advertisements for Spider-Man: Brand New Day on the car’s Control Display. The promotion follows the brand’s promise of a “special surprise” for drivers. Instead of a more luxurious experience, the surprise is described as a movie commercial appearing on the dashboard. The article characterizes the practice as villain behavior from a premium car brand.

BMWin-car advertisingSpider-Manautomotive technology

TThe Verge★★☆☆☆2026-08-04 17:17Original