EconomyGoogle hasn’t figured out how to make AI pay like its search engine

Alphabet said search queries are rising at their fastest pace in five years, but Google Search revenue growth slowed to 12 percent in the third quarter, while paid-click growth eased from 13 percent to 8 percent. AI Mode queries are growing but monetizing less effectively than traditional searches. Google is expanding ads in AI search, and advertisers are still increasing Google search spending.

GoogleAIsearch advertisingAlphabet

TThe Verge★★☆☆☆2026-11-04 12:00Original