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EconomyChinese game publishers increase investment in promoting projects on RuStore

Chinese game publishers are putting more money into promoting their projects on RuStore. The platform’s business development director, Ilya Ulyanov, says China represented about 80% of the total foreign advertising budget during the first six months of the year. The figure points to China’s prominent share of overseas advertising spending on the platform.

Chinese game publishersRuStoreforeign advertisinggame promotion

TTASS★★☆☆☆2026-08-04 04:55Original

Chinese game publishers increase investment in promoting projects on RuStore
Economy