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EconomyAs sales slow, Chinese automakers face controversy over blunt marketing tactics

Chinese automakers’ marketing is under scrutiny after an Xpeng employee’s comment drew strong criticism from middle-aged consumers. At a livestreamed model launch on October 15, a product manager used the slang term “Lao Deng.” Industry officials and analysts say regulators are also stepping up quality checks on automakers’ reliability.

Chinese automakersXpengautomotive marketingquality checks

SSouth China Morning Post★★☆☆☆2026-11-03 00:00Original

As sales slow, Chinese automakers face controversy over blunt marketing tactics
As sales slow, Chinese automakers face controversy over blunt marketing tacticsEconomy