TechReddit CEO says Google’s AI Mode ‘does not drive traffic’

Reddit CEO Steve Huffman said Google’s AI search features are not sending users to the platform. Reddit reported that search referrals fell by more than 1 million per week on average in October, and Huffman linked some of the decline to AI Mode and AI Overviews changing the search experience.

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TThe Verge★★☆☆☆2026-10-29 22:19Original