Politics‘Lula is used to tough bargaining’: Campaign promises meet a right-wing Congress

Christopher Sabatini, director of Chatham House’s Latin America Programme, says Lula reshaped the electoral contest by embracing social media, mobilising younger voters and focusing on ordinary Brazilians’ economic anxieties. Voters wanted to know what he would do for them now, rather than hear about past achievements.

Brazil politicsLulacampaign promisesright-wing Congress

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