SocietyYoung people make up over half of China's red tourism bookings
Official data showed that travelers aged 18 to 35 accounted for more than half of scenic-site ticket bookings in China in the first half of 2026, becoming a major force in red tourism. A related report said searches for red tourism products rose more than 130% year on year, while interest in ticket and itinerary bookings increased 86% and 48%, respectively. Interactive activities, immersive performances and night tours are also gaining appeal.
Young people make up over half of China's red tourism bookings
