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EconomyDeckers results show rivals’ aggressive discounts are hurting premium brands

Deckers Outdoor, which makes UGG boots and Hoka sneakers, said rivals’ heavy discounting hurt its second-quarter sales, underscoring the difficulties premium footwear brands face as shoppers become more selective.

Deckers Outdoorpremium footweardiscountingsales

RReuters★★☆☆☆2026-10-22 23:35Original

Deckers results show rivals’ aggressive discounts are hurting premium brands
Deckers results show rivals’ aggressive discounts are hurting premium brandsEconomy