TechDoes opting out of smart TV tracking work? Study finds “suspicious” traffic
A Northeastern University study found that smart TVs running Samsung, Vizio, and Roku operating systems continued sending data to automatic content recognition endpoints after users opted out of tracking in device settings. ACR sends screenshots or audio clips to remote servers for purposes including audience measurement and targeted ads. Researchers tested 12 TVs from 10 manufacturers across eight operating systems.
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Ars Technica★★☆☆☆2026-10-21 18:00Original
Does opting out of smart TV tracking work? Study finds “suspicious” traffic
Tech