TechWhy Apple Music’s human-crafted brand matters in an AI world
Apple has unveiled a new identity for Apple Music, using the expected Liquid Glass look. The writer is generally unimpressed by that design language, but a behind-the-scenes video prompted fresh thoughts about why the rebrand matters.
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Ars Technica★★☆☆☆2026-10-21 19:44Original
Why Apple Music’s human-crafted brand matters in an AI world
Tech