EconomySalesforce to Buy Marketing Platform Braze for $5.7 Billion

Salesforce agreed to acquire Braze at an enterprise value of about $5.7 billion, seeking to fill a gap in its marketing platform and add AI features to products increasingly viewed as outdated.

corporate acquisitionsSalesforceBrazeartificial intelligence

BBloomberg News★★★☆☆2026-10-21 00:30Original