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PoliticsA 30-Second Texas Ad Costs $12,000 as Politics Takes Over TV

Two years ago, political candidates typically paid less than $500 for a 30-second TV ad in Harlingen, Texas. Now, spots in the small city near the Mexican border cost about as much as a decent used car.

political advertisingtelevision adsHarlingenelections

BBloomberg News★★☆☆☆2026-10-18 16:30Original

A 30-Second Texas Ad Costs $12,000 as Politics Takes Over TV
A 30-Second Texas Ad Costs $12,000 as Politics Takes Over TVPolitics