EconomyAdidas CEO: Competition with Chinese brands makes us better
Adidas, which has operated in China for decades, now follows an “In China, For China” model, placing designers, creatives and supply chains in the market. CEO Bjørn Gulden spoke in Shanghai about fierce competition and the growing strength of Chinese sportswear brands.
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CGTN★★☆☆☆2026-10-15 12:57Original
Adidas CEO: Competition with Chinese brands makes us better
Economy