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CultureFrieze London blurs the lines between art, gaming and reality

Visitors to Frieze London are becoming part of the artworks, climbing a giant interactive spider, entering virtual worlds and joining installations that turn spectators into participants.

Frieze Londoninteractive artinstallations

Eeuronews★★☆☆☆2026-10-15 14:12Original

Frieze London blurs the lines between art, gaming and reality
Culture