EconomyMahjong and art fairs: F&B businesses find new ways to attract diners

Singapore food and beverage businesses are turning to experiences beyond food to draw customers and build stronger communities as costs rise. Yum Cha has launched Mahjong Social Fridays during quieter periods, while Chin Mee Chin Confectionery held an art-and-book fair to connect with younger diners. Both say memorable experiences and social connections may help them stand out in a tougher operating environment.