# High gold prices reshape how Indians buy the precious metal

https://mins.news/en/video/80067

- Al Jazeera English, 2026-09-30 10:04 UTC
- Economy
- Original: https://www.youtube.com/watch?v=WXnQ3bPkRmY

> Record-high prices and a government appeal to delay purchases are testing India’s deep attachment to gold. Demand remains, but industry figures expect gold volumes to fall 10–12% this year as consumers increasingly exchange old jewellery instead of buying new pieces. Younger buyers are also adopting fractional digital gold through fintech platforms, signalling a shift from tradition to technology.