Economye.l.f. Beauty Sees Skincare as Growth Engine

Although e.l.f. Beauty began in color cosmetics, it has recently concentrated on expanding skincare. Since 2022, it has launched an in-house skincare line and acquired two brands, most recently Hailey Bieber’s Rhode for $1 billion in 2025. CFO Mandy Fields and CEO Tarang Amin discuss the strategy.