EconomyTariffs Push Up US Liquor Prices, Macklowe Founder Says

Julie Macklowe, founder of luxury whiskey brand Macklowe, said liquor tariffs ultimately hurt American consumers by raising prices and may be contributing to lower alcohol consumption among younger generations. She also discussed her latest bet on a premium ready-to-serve whiskey cocktail, aimed at making a traditionally “snobby” category more accessible through convenience.