# Apple Bets on Foldable iPhone Under New CEO

https://mins.news/en/video/46580

- Bloomberg Television, 2026-09-05 12:22 UTC
- Tech
- Original: https://www.youtube.com/watch?v=0t3VxhxiCUE

> Apple CEO John Ternus is preparing for his first major product event since succeeding Tim Cook, with a foldable iPhone expected to lead the September 9 launch. Bloomberg Intelligence analyst Woo Jin Ho says Ternus’s engineering background could renew the company’s hardware focus and help expand its ecosystem as smartphone upgrades become more incremental.

## Related coverage

- [Apple says ‘Fold’ and competitors ask ‘how wide?’](https://mins.news/en/item/49643) — The Verge, 2026-09-08
- [Apple’s September 9 iPhone event will be the first in over a decade without Tim Cook introducing products](https://mins.news/en/item/47714) — CNN, 2026-09-07
- [What will Apple's John Ternus era look like?](https://mins.news/en/video/45797) — TechCrunch, 2026-09-04
- [Apple Headhunter on Ternus Era: Best AI Talent Will Win](https://mins.news/en/video/45408) — Bloomberg Television, 2026-09-04