EconomyNew initiative aims to help Singapore furniture firms reach S$450,000 in sales, investment by 2028

Singapore furniture businesses are joining forces to expand overseas, with China identified as a key market. The MarketForward Grow programme, launched by the Singapore Furniture Industries Council and Enterprise Singapore, will connect firms with partners and support innovation and AI adoption. It targets S$450,000 in cumulative sales and investments by 2028, while businesses hope for revenue growth of up to 10%.